The Profitable Baker Podcast
The Profitable Baker — for bakers who mean business
with Annie Bennett
You bake beautifully. But running a profitable baking business? That’s where things can get messy.
Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business.
Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm.
If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place.
From Annie Bennett at The Home Baking Business Academy
Helping bakers to start and grow a profitable Home Baking Business.
Episodes
15 episodes
Episode 14: What Positioning Really Means (and the Three Signals Customers Notice First)
Episode 14: What Positioning Really Means (and the Three Signals Customers Notice First)Positioning isn't a corporate marketing concept — it's the instant impression customers form about your business before they've even messaged ...
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Episode 14
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11:34
Episode 13: Why Bakers Underprice (and What’s Really Behind It)
Why Bakers Underprice (and What’s Really Behind It)Many bakers think underpricing is a calculation issue, but it’s usually a belief issue.In this episode, Annie explores the real reasons bakers charge less than their work i...
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Episode 13
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18:21
Episode 12: The Ideal Client – And Why Getting This Right Changes Everything
The Ideal Client – And Why Getting This Right Changes EverythingDefining your ideal client isn’t about marketing jargon — it’s about making your business simpler, calmer, and more profitable.In this episode, Annie explains ...
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Episode 12
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19:57
Episode 11: Creating Repeat Customers: Why They Matter More Than You Think
Creating Repeat Customers: Why They Matter More Than You ThinkIn this episode, Annie explores why repeat customers are more valuable than constantly chasing new ones.She shares how simple follow-ups, customer tracking, and ...
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Episode 11
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12:55
Episode 10: Why Moving Out of Your Comfort Zone Is Good for Business
Why Moving Out of Your Comfort Zone Is Good for BusinessIf your business feels stuck or flat, it’s often not a skills issue — it’s a comfort issue.In this episode, Annie explores why staying comfortable in business...
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Episode 10
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12:02
Episode 9: Social Media Wins and Wobbles
Social Media Wins & WobblesSocial media is changing, and if it’s been feeling harder or less predictable lately, you’re not imagining it.In this community episode, Annie shares real social media wins and wobbles from bu...
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Episode 9
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23:54
Episode 8: Conversation with Claire Paylor, EHO
I was delighted to have Claire as my guest for a chat, in my facebook group, The Home Baking Business Academy Network. Thank you so much for joining me Claire.Claire tells me a little of how she became an EHO, and then answers...
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Episode 8
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35:43
Episode 7: Why Your Content Isn’t the Problem, Your Strategy Is
Why Your Content Isn’t the Problem, Your Strategy IsIf you’re posting consistently on social media, but not seeing enquiries or growth, this episode will change how you look at your content.Most bakers don’t have a content ...
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Episode 7
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13:07
Episode 6: Looking Back and Looking Forward.
In the last episode of the 2025, I chat about looking back on the year, and give some tips about noting down wins and using them to help you plan forward to 2026.Find out more about The Home Baking Business Academy,
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Episode 6
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14:50
Episode 5: Choosing A Business Name
In this episode I give a few tips about naming your home baking business, and share some naming stories from some of my baking community.To check names:If it’s trademarked:
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Episode 5
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19:37
Episode 4: Visibility. With special guest Ziggy Li, The Flowering Baker.
Ziggy Li, the Flowering BakerI’m the creator behind The Flowering Baker, based in Ashby-de-la-Zouch, Leicestershire. Once a Science Teacher, now a proud mum of two, living with my husband in the heart of the Midlands. When I’m not creati...
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Episode 4
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35:58
Episode 3: Goals
Goals. In this episode, Annie chats about why goals can help to focus your mindset, and create success in your business.Find out more about The Home Baking Business Academy,
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Episode 3
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18:21
Episode 2: Hindsight Is A Wonderful Thing
Episode 2: Hindsight Is A Wonderful ThingJoin Annie as she shares 7 things she wished she’d known when she started her baking business, and shares stories from her baking community.And if you’d like Annie’s guide to startin...
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Episode 2
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25:20
